How does your mobile app measure up to industry average?

By | May 5, 2015

With well over 2 million apps listed in Apple’s App Store and the Google Play store combined, the mobile app space is getting pretty crowded. Though the increased competition presents challenges to developers, the sheer volume of apps on the market also enables us to track trends in the market that app makers can use to their advantage. From size to monthly income, find out how your mobile app stacks up against the average.

Average app size

Figures from late 2012 pointed to an average app size of 23MB for applications listed in the App Store. However, a lot has changed in the last few years. With smartphones now capable of higher storage capacities, this figure is likely closer to 50MB.

And while Apple’s over-the-air download limit remains steadfastly at 100MB, the company recently increased its maximum allowable size for iOS apps from 2GB to 4GB. Android imposes similar limitations. Its maximum allowable size for a single APK is 50MB, and it also supports up to two expansion files of 2GB each for additional assets.

So what’s the optimal size for an app? That’s up for debate and certain types of apps (e.g. gaming) will always be larger than others. That being said, 50MB seems to be a sweet spot since users can usually downloads apps of this size without a wi-fi network.

Average app price

Factoring in both free and paid apps, data from mobile analytics experts Flurry indicates that the average price for an an Android app was $0.06 as of April 2013. Interestingly, the average iPhone app was more than twice as much at $0.19, while iPad apps came in at a whopping $0.50.

Average App Prices

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While these numbers may already seem low, expect them to decrease even further as free-to-download apps become more common. As of Q2 2013, 90% of iOS were free – up from 80% three years prior. Anecdotal evidence shows a similar percentage of Android apps are also free – up from 50% in 2010.

For paid apps, pricing is tricky business and there are a lot of different factors to consider. The first is the type of app you have. Apps that offer a service tend to be much more expensive than casual applications. Another important factor to consider is the located on your intended audience. Users in North America and Western Europe, for instance, have been shown to be more willing to pay for apps than their counterparts in Asia.

Monetization models

Monetization methods have evolved rapidly in the short history of mobile apps. Paid apps, which once represented at least 50% of apps available in both the App Store and Google Play Store, are now a small minority. On the surface, more free apps might seem like bad news for developers. However, a relatively recent report by Distimo revealed that thanks to in-app purchases, freemium apps actually earn more revenue than their paid counterparts.

Average App Price

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In November 2013, an incredible 92% of Apple’s App Store income came from in-app purchases in free-to-download applications – up from 77% in January 2013. The remaining 8% of income was split between purchases of paid applications and purchases made within paid applications.

The same trend is even more apparent in the Android app market. In November 2013, 98% of the Google Play store’s revenue came from in-app purchases in free-to-download apps. In contrast, only 1% of revenue was earned from paid applications.

Average app income

Now that we’ve covered pricing and monetization models, let’s talk income. How much does the average mobile app make? According to a study by Vision Mobile, most apps earn between $1200 and $3900 per month. Breaking the numbers down by platform, iOS comes out on top with an average monthly earnings of $3,693. Trailing behind is Android at $2,735, and rounding out third place is Windows with $1,234 per month.

So, how does your mobile app measure up to the competition?

Category: Mobile and video games trends Web and software development

About Cheylene Thongkham

Cheylene Thongkham is a London-based technical writer and experienced software tester. She earned her bachelor’s degree in computer science from the University of Nevada Las Vegas in 2007 and an ISTQB certification in 2010. After working as a web application tester in the US, Cheylene assumed the role of Senior QA Analyst at a FTSE 250 company in London where she oversaw testing for mobile websites, business intelligence, and Oracle databases. She is currently working towards becoming an Oracle Certified Professional.